Hella Cocktail Co. is an all-natural craft bitters and syrups company, committed to being the premium alternative to mass-produced and often artificially flavoured competitors. What began in the early 2000s as a hobby with roots in the Bay area, turned serious in 2011 when Hella Cocktail Co. was founded in Williamsburg, Brooklyn. With a modest Kickstarter.com fundraising project, pools of sweat, and a big dream, Hella went from being a weekend project, to becoming a serious pursuit of the delicious. Now that Hella Cocktail manufactures in East Harlem’s Hot Bread Kitchen and utilizes co-packing services at Long Island City’s Bad Ass Organic, the Brooklyn project has blossomed into a true NYC company, with commitment to quality in all practices. Hella Cocktail's goal is to reach a broad audience of food and cocktail lovers while maintaining the quality of their artisan craftsmanship and delivering bitter and sweet deliciousness everywhere.